All Episodes

Today's guest Melanie Greblo’s driving purpose is to catalyse and lead positive impact. This has led her to become a founder and CEO of an innovative and highly impactful start-up, Scriibed and a not-for-profit organisation, Banksia Academy.
Scriibed combines the best in AI with a highly trained and skilled workforce delivering transcription-based services. Scriibed for HR offers automated meeting admin with a human touch.
They automatically capture, summarise and action important workplace meetings. Their highly trained and skilled human workforce ensures customer success whilst providing flexible and safe work opportunities to women survivors of domestic and family violence.
Scriibed and Banksia Academy share a Theory of Change to achieve long term financial independence for women victim survivors of domestic and family violence through full social and economic participation.Melanie is an ideas synthesist and strategist with a proven record of achievement in business, social ventures, community engagement, and culture transformation with a deep commitment to diversity, inclusion, innovation and systemic social change. 
Her impressive career trajectory includes 
7 years with the team at Impact Asia Pacific, where she curated the annual Impact Investment Summit and the region’s first Gender Lens Investment Summit. 
10 years with The Coterie for Renewal, a global human development and learning community, which she founded in 2011
A number of prior roles leading social and not-for-profit organisations
The business model behind Scribed and Banksia Academy is one that I think listeners of this podcast will really appreciate because of the "Win-Win" outcomes it creates for multiple stakeholders.  Solving customer problems AND simultaneously serving societal needs by supporting vulnerable people, as well as supporting potential victims through workplaces. My hope is that this episode inspires listeners to continue to think differently and intelligently about what business can look like.
Themes we discuss include:
The tragic event early in her life that led to Melanie’s impact-led career path and how it shaped her thinking
Mel shares her career path through to the trigger that led her to starting Scriibed and Banksia Academy, including the shocking statistic on the percentage of single mothers who are victims of domestic and family violence and the number of barriers that women survivors face
She explains how Scriibed works and the multi-layered value it offers organisations
The Theory of Change behind Scriibed and Banksia Academy in breaking the cycle of women returning to violent relationships and leading to prevention of domestic violence
Melanie talks about the “need-want” overlap that attracts clients to the Scriibed solution
She outlines the two types of clients that Scriibed serves and the growing relevance of what they offer, given business needs around the ‘S’ of ESG and social procurement targets
She shares the shared value opportunity that Scriibed offers – supporting women in their workplace more broadly
We discuss the need for business solutions to be designed in a human centred way
How we are rewriting how and why we do business
Connect with Melanie
Melanie's email
Scriibed website 
Linkedin 

Today’s guest is a leader of the global Purpose movement.
He’s also a best-selling Author. Visionary Founder. Inspiring Keynote Speaker.
Afdhel Aziz is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.
He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to help them grow their businesses by doing more good in the world. Conspiracy of Love is a proud Minority-Owned Business and Certified B Corp.
 
He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Good is the New Cool produces books, podcasts, TV shows and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney and New York.
 
Afdhel is the co-author of the best-selling books 'Good is the New Cool: Market Like You A Give a Damn', and the follow-up ‘The Principles of Purpose, as well as writing 'The Power Of Purpose' column in Forbes.
 
He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival. He lives in Los Angeles, California with his wife and son.
 
I’m so excited to share this episode which explores some of the big questions around Purpose that listeners may have. I’ve been eager for this opportunity to get Afdhel to share his insights and experiences on Purpose globally and he doesn’t disappoint. I also seized the opportunity to exchange insights (where we discovered a lot of consistency) and to discuss some of the more critical challenges surrounding the purpose movement, particularly in Australia. The depth and breadth of Afdhel’s knowledge on this subject makes listening to every minute of this podcast worthy of your time.
 
Some of the themes we discussed included:
The secret to becoming a loved business/employer/brand
Afdhel highlights some of the work that Conspiracy of Love is doing with brands around the world
We discuss the growth of the Purpose movement globally and what has caused it; Afdhel shares some insights he’s uncovered through research he’s undertaken for his third book on Purpose (this one covers personal purpose)
We discuss Australia’s role in the Purpose movement and explore what is inhibiting big business in Australia from grasping the opportunity that purpose presents
Afdhel shares his view on the 4 C’s holding Australian business back
We discuss these 4C’s and other contributors, including 'fear'; and the role of boards. Link to an article Afdhel wrote on Five Mistakes Boards Make When Thinking About Purpose, for Forbes Magazine
Afdhel shares some Australian stats from a recent Porter Novelli study on the relationship between Purpose and Reputation in the minds of Australians
We exchange our (pretty consistent) thoughts on the different stages of Purpose
We have a great discussion on the power of purpose and the growth opportunity that so many traditionally-minded businesses are missing out on
We discuss the need for Purpose to start from the inside-out and why this is so important and Afdhel highlights Conspiracy of Love’s GPS to Purpose Methodology (Gifts, Passions, Service)
Afdhel shares some pearls of wisdom – advice for people within organisations who see the opportunity that purpose presents but are not sure about what action to take
Connect with Afdhel
Linkedin 
Conspiracy Of Love website 
Good Is The New Cool website 
Good Is The New Cool on Instagram 
 

I was introduced to Emma Freivogel by a mutual friend and started following her Linkedin content. I was immediately drawn to her because of her unapologetic passion and conviction in revolutionising recruitment and her commitment to creating serious change. Emma is founder of Radical Recruit, a London-based not for profit recruitment consultancy that exists to excite, agitate and shake things up in the recruitment industry!
If you love this episode, you're going to want to follow Emma on Linkedin where she is active in exciting, agitating and shaking things up big-time! Her energy and authenticity is infectious.
Radical Recruit represents the UKs most diverse ‘hidden’ talent, helps employers do recruitment better and creates real and lasting social change.
Here are Emma’s own words on why she started Radical Recruit...
‘I began Radical because I believe it is time to boldly and unapologetically challenge the status quo. It is time to redress the imbalance of opportunity afforded to those labelled; ‘care leaver’, ‘disabled’, ‘gang member’, ‘black’, ‘uneducated’, ‘inexperienced’, ‘homeless’, ‘criminal’, or generally, just ‘not ‘good enough’. It is time to call out businesses who talk a big game when it comes to their commitment to equality but whose policies fail to translate into practice. I am RADICAL." 
Emma has brought together a community of likeminded people from disparate backgrounds, to champion the business and ethical case for change to the way businesses source, recruit, and develop hidden talent. Founded in October 2019, Radical has placed hundreds of Radicals into jobs that they love. During this time, they’ve also worked with hundreds of brands: helping them reimagine their traditional candidate attraction and engagement methods, run fairer more equitable recruitment processes, recruit Radical people, and support them to flourish in their chosen careers.
 
Here are some of the themes our interview covers:
Emma shares her journey and the powerful origin story behind Radical Recruit
She explains the benefits of a diverse workforce and some of the challenges in big business’ approach to diversity
Emma’s view on the three key events that have changed attitudes to diversity in UK businesses
She shares Radical Recruit’s role in the “Everybody In” campaign, funded by the GLA (Greater London Authority) and addressing homelessness during the pandemic
Emma shares the broad value that her organisation offers across recruitment, social value, diversity, social responsibility and ESG
The impact of the pandemic on ordinary people’s desire to help others who are in need of help
The cost to taxpayers of homeless people and the benefits of providing them with support
On setting up Radicals for success and the ultimate value to Radicals of the work they do 
Radical Recruit’s move into advisory and consultancy, assessing the efficacy of an organisation’s attraction, engagement, recruitment, onboarding development processes; with a focus on capacity building
Anti-bias and leadership the Radical way
Her ultimate vision for Radical Recruit
 
Connect with Emma
Linkedin
Radical Recruit website
 
 
 

My guest on this episode is Cassandra Treadwell, Co-founder and CEO, So They Can www.sotheycan.org and Co-founder, CEO, Essence of Humanity www.theessenceofhumanity.com
So They Can is a not for profit organisation committed to empowering children living in poverty through education.
Cassandra’s career background is medico legal, gaining her masters degree in medical law and ethics from King’s College, London University. While she has enjoyed living overseas, she chose to come back to Wanaka, New Zealand, to raise her 4 children in the same nurturing community she grew up in. She also loves living in New Zealand for the running, tramping, skiing and general outdoor lifestyle it enables.
Having spent a year in Argentina on a student exchange when she was 16, Cass spent time at an orphanage and was confronted for the first time with poverty in the developing world. The injustice affected her greatly, and sculpted her future career choices and charity involvement. As a new mother this empathy took her back to the communities of East Africa that she had become acquainted with while travelling, and a drive to improve the lives of some of the world’s most impoverished children whose families suffered deprivation and displacement due to political violence.
Working in Africa now Cass gains so much from the people she works with, as she describes in her Tedx talk https://www.youtube.com/watch?v=f3qCejfLqk8&t=102s. The community has taught her to be grateful for what she has got rather than focus on what she has not got, the children have helped her to live in the present and enjoy the simple pleasures of life, and the communities of Kenya and Tanzania have taught her the value of Ubuntu (I am because of you) and the importance of global balance.
Cass was honoured to be nominated for the 2015 New Zealander of the Year and to be one of the final 10 people that were considered for this prestigious award. In 2018 she was a finalist in the New Zealand Women of Influence Awards.
 
This is a conversation that I will carry with me for a long time. It’s not often I find myself brought to tears (of empathy, inspiration and hope) in an interview. Cass is more than an inspiration, I think she’s a role model for what an individual can do when they allow themselves to feel empathy for our fellow human beings.
 
Cass speaks with such humility but there are some big truth bombs in this interview. Here are some of the things we explore in our conversation
 
Cass introduces us to the African philosophy of “Ubuntu” (a Swahili word) – I am because of you; how our personal wellbeing is deeply connected to the wellbeing of others
Cass shares the outcomes of the work of So They Can, supporting 33,000 children across 47 schools plus alongside some of their other programs, including microfinance for women, impacting 45,000 people overall
Cass shares one story after another story, bringing to life lessons in Ubuntu, through the classroom of Africa
She highlights the abundance of emotional wealth in these communities despite the lack of material wealth and what this teaches her
She shares the compelling story of how So They Can started – after seeing a movie – Hotel Rwanda
She takes us on a journey to the IDP (Internal Displaced Placement) camp she first visited, housing Kenyan refugees and how she responded to their request to her to set up a school
She shares her back story and what took her to Africa in the first place, looking for a project to support 
Cass shares the unique model behind So They Can, pairing an ex-pat with a local, taking the time to understand what is needed from both outsiders and the people on the ground to bring mutual understanding to the process
Cass talks powerfully about her mission to change the definition of charity from the idea of the great white saviour to the truth that it is a reciprocal exchange and partnership of emotional and material wealth”
Cass shares and invites listeners to get involved in So They Can’s latest campaign “One in a million” – asking ppl to give just $1 a month. 
She highlights what success of this campaign will enable – moving from 47 schools – 33,000 children to 500 schools empowering 400,000 children
She shares that Neil Finn from Crowded House, who is one of So They Can’s ambassadors – has written a song to launch one in a million
Connect with Cassandra and So They Can here:
email: cassandra@sotheycan.org
Website: http://www.sotheycan.org/
Join the 1 in a million campaign here https://1-in-a-million.raisely.com/

Simon Griffiths is CEO and co-founder of Who Gives A Crap, the iconic Aussie B Corp that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer. 
Who Gives A Crap donates 50 per cent of their profits to help build toilets for those in need. As much as Simon loves toilet paper, he helped start the business for its impact, with the company on a mission to improve access to hygiene, clean water and basic sanitation in developing countries. Since founding the company back in 2013, Who Gives A Crap has donated more than $10 million.
If there was ever a brand that is living proof that authentic human qualities can inspire L-O-V-E, Who Gives A Crap is that brand. If it's possible to achieve what this business has done with toilet paper - from both perspectives of impact and commercial success - can you imagine the untapped possibilities for other purpose-led businesses and brands?
There is so much depth to this brand and we cover a lot of ground in this wide-ranging interview. There's great value in this episode for anyone wanting to navigate their business and brand successfully on a purposeful path, as Simon generously shares the insights that Who Gives A Crap has gained through their business.
Here are some of the themes we get into in our conversation:
Simon shares the devastating statistics of poor sanitation and the a-ha moment that propelled the formation of Who Gives A Crap 
He explains the wider benefits of investment that reach beyond the direct value of sanitation 
We discuss Who Gives A Crap’s distinctive and iconic brand personality and the thinking behind it
Simon tells us about about the Christmas holiday edition of Who Gives A Crap 
He talks about the brand’s huge mission – to ensure everyone has access to clean water and a toilet within our lifetime. He explains where they are now and what they are doing to realise their mission. 
He introduces us to the wider product range including Good Time personal care products
We talk about the people at Who Gives A Crap– 
The challenges of balancing caring about impact and working within the pressures of a startup
The organisation’s five values and what they mean to their people
The implications that being purposeful has on managing your people and their expectations
The role of storytelling within the organisation
Simon shares how they work with their impact partners including the ‘investment portfolio’ style of approach they take with them
International expansion and the impact that has had on their marketing strategy and team management
Retail strategy including their national presence in Aldi in Australia 
The inextricable relationship between balancing profit and purpose and the innovation it inspires; and why they chose to donate 50 per cent of their profits
On inspiring other people to create social purpose-led business models like theirs 
His advice to existing businesses on the shift of consumer sentiment and what it means for business in the near future
 
Contacts:
Who Gives A Crap website https://au.whogivesacrap.org/
Good Time website https://au.whogivesacrap.org/pages/goodtime
Simon Griffiths Linkedin https://www.linkedin.com/in/simongriffiths-founder/

My guest today is a champion for the UN Sustainable Development Goals aka The Global Goals or the world’s ‘to-do list’. If you aren’t aware of these goals, this episode will be a great introduction for you.
 
Mick Hase is the founder of SEVENTEENx , a movement designed to engage the business community with the Sustainable Development Goals. 
 
As an impact driven entrepreneur, Mick and his brand exist to connect companies together to use business to build solutions to the world's biggest challenges. SEVENTEENx uses "TEDx like" speaking events to showcase how leaders and founders are using their business as a force for good in the world and aligning with the Global Goals. 
 
SEVENTEENx Tours Australia each year with its events and is building a huge community of values aligned brands and people. Mick is also a dad of 2 boys, husband to a great wife Renee, and keen ocean lover and surfer. Mick is also public speaker and workshop facilitator. He is an energetic and engaging speaker with a real passion for connecting people to their impact, engaging humans through purpose and how to lead people with aligned values. 
 
Here are some of the key themes from our interview
Mick shares his back story and the life events that led him to start thinking about reciprocity, doing good and how to use business to create purposeful outcomes
 
For listeners who may not be familiar with the UN Sustainable Development Goals (aka the Global Goals), Mick explains what they are and how businesses are aligning to them to focus and scale their impact.
 
We talk about Pledge 1% and B1G1 and how both these movements offer businesses of all sizes a great starting point for creating impact
 
Mick shares the mission behind SEVENTEENx and what audiences can expect from these events. He talks about the community that is building around SEVENTEENx and some of his plans for engaging this community into the future
 
We talk about the relationship between profit and purpose 
 
Mick shares some of SEVENTEENx’s plans for 2023, including a pilot SEVENTEENx youth forum
Connect with Mick here https://www.linkedin.com/in/mhase/
Learn more about SEVENTEENx https://www.seventeensdg.com
Check out the upcoming tours here https://www.seventeensdg.com/tour22
Learn about the Global Goals here https://www.globalgoals.org

My guest today is Yas, Founder and Chief Evangelist of the award-winning circular economy enterprise, Circonomy.
An entrepreneur of impact and a circular economy pioneer in Australia, Yas recently closed a $4M equity capital raise to expand nationally, with Officeworks as a key investor and shareholder. 
Together, through expansion of re-use, repair, resource recovery and recommerce initiatives, Yas is thrilled to work with partners and investors to bring the next phase of growth, seeing her Circonomy vision come to life.
There are so many highlights in this interview that I think you’re going to love. Here’s just a taster of some of them:
The role of love in business opened up a whole stream of amazing themes and ideas, including 
Her belief that love is the next disruptor in business. Yas talks about love as a value and explains why it should be brought into the workplace
She shares a beautiful family story about love languages and how it inspired her to take love languages to the boardroom and what happened as a result (ref: Gary Chapman’s Five Love Languages)
She also issues a challenge to listeners to understand your love languages and those you work with so you can build deeper professional relationships
From me-too to “be-too”; on loving yourself and the parts of yourself that are “too-much” – our strengths, superpowers, imperfections, faults and flaws; and finding yourself in the process
On building a movement around #Ilovemyself and the value of who you are vs what you do
Yas quotes author Dave Ramsey “We buy things we don’t need with money we don’t have to impress people we don’t like”
Yas shares the origin story of Circonomy
How and why she started the World’s Biggest Garage Sale
Recognising the circular economy opportunity (a $4.5 trillion industry)
On partnering with Officeworks
On finding the energy of an idea in your “hut” (heart and gut)
On running the pilot event with Officeworks in March 2020
On being BRAVE (being raw authentic vulnerable everyday)
Understanding that when we have pain, instead of running away from it, working through it is how we grow - “when we work through the pain that is when we have the most gain”
On being true to yourself and defining your own narrative and showing up as the whole human that you are – not wasting human potential
When you align values, you create value – the foundation of great organisations
 
Contact details:
Yas pages
Facebook:  https://www.facebook.com/yasgrigaliunas
LinkedIn: https://www.linkedin.com/in/yasmingrigaliunas/
Twitter: https://twitter.com/yasgrigaliunas
Insta: https://www.instagram.com/yasgrigaliunas/
 
Circonomy pages:
Circonomy website: https://circonomy.com.au
Facebook: https://www.facebook.com/circonomy
LinkedIn: https://www.linkedin.com/company/circonomyaustralia
Twitter: https://twitter.com/circonomyau
Insta: https://www.instagram.com/circonomyaus/
 
 

My guest for today’s episode of the FLAM Podcast has had many careers; radio broadcaster, creative director, donut maker and lecturer. 
 
Nik Robinson is passionate about using his creative skills to solve problems and make a positive difference, so in 2018, he set up his company, Good Citizens with his young kids to take on the world’s plastic issue.
 
It would take 752 days and thousands of failed attempts to finally launch Good Citizens Eyewear in April 2020. Good Citizens has one mission - to untrash the planet™ by turning trash into good. 
 
Good Citizens turns single-use plastic bottles into sunglasses frames. The frames are 100% recycled and made in Australia. Within just a few months of launching, Good Citizens was awarded two prestigious 2020 Good Design Awards and The Design Files Sustainable Idea of 2020 plus Selfridges in London gave the brand an entire window.
 
Nik has become a leader in working with recycled materials; designing and manufacturing in-demand, on-trend consumer products made from waste materials. He has spoken at the United Nations and he lectures at numerous Australian universities to inspire the next generation to think cleverly about using recycled materials.
 
This episode is such a human feel-good one, I can’t wait for you to listen to it.
 
Here are just some of the themes we touch on:
 
How love of family and love of and care for the planet has driven the emotional energy that has inspired a business fighting against plastic waste
We talk about the role of failure in building a purpose-led business; and how our failures become our stories
Nik shares his belief in the need for businesses to show vulnerability. This opens a conversation around Greenwashing: businesses not being transparent (and vulnerable) and over-marketing their sustainability credentials  
What “radical transparency” – one of Good Citizen’s first values – looks like for them  
The origin story of the business (so much to love about this story), which included a
business plan with 4 principles that the family developed around the kitchen table
The post-it note approach Nik used to working through starting a new business in a category where they had no experience and how much each phase cost
How a bottle, a prototype and (another) post-it note formed the basis of Nik’s pitch to Selfridges in the UK which resulted in Good Citizens being given an amazing window display which you can see here
We speak about Greenwashing and the impact it has on trust
How Nik’s two young sons and his wife have inspired his tenacity to keep going in the face of multiple “failures”
Repair – Nik shares the hilarious story of one Good Citizen who needed a new arm for a broken pair of sunnies (broken due to alcohol related beach ball antics) – and how Good Citizen’s approach to repair amplified the love that customer has for the brand
On turning down investment opportunities and what ROI for Nik’s family looks like for them
Good Citizen’s 8 billion people ambition
On creating the world’s most beautiful eyewear (beauty = well made, great looking, that will last from generation to generation; and sustainable)
The influence that Good Citizens are having on other businesses, inspiring solutions to the environmental crisis
 
If you’re enjoying the podcast please leave us a rating on your listening platform. It really helps us to get the podcast found by new listeners.
 
 
Contact
goodcitizens.com.au
goodcitizens_official
Code: FRIEND20 for $20 off

Welcome to Episode 25 of the FLAM podcast.
 
For regular listeners of this podcast, you may remember an earlier episode (Episode 14) where I read a chapter from my book “FOR LOVE & MONEY How to profit with purpose and grow a business with love”
 
We had some great feedback on that episode so we thought we would do it again!
 
I’ve selected a chapter that covers a subject I speak a lot about. It is also the starting point for any work we do with clients when helping them uncover the higher purpose of their business.
 
We don’t start with WHY. Much as I love and respect the work of Simon Sinek and much as I value his approach to purpose using the golden circle… today, understanding your unique organisational identity is essential to finding your way to a meaningful why; a social purpose. This is why we start with WHO.  
 
Acknowledgement to Seth Godin whose phrase “People Like Us” I use to describe this part of the process.  It is such a perfect way to frame the part of our WHO that really matters when it comes to building a purpose-led business and brand.
 
Some of the themes we cover in this episode:
 
Who are we but the stories we tell ourselves?
“People like us” believe things like this
Why it’s important to get clear on your “people like us”
Defining your “people like us” – I share examples from some purpose-led businesses
 
I hope you enjoy the reading of this chapter. If you do and you’d like to buy the FOR LOVE & MONEY book,  it’s available at all the major online book stores and some retail book stores in Australia.

The Purpose Conference was first staged in Sydney, Australia in 2015. Today, Purpose is a stand-alone company and community. After a 4-year hiatus, 2022 marks the fourth Purpose event, coming at a time when the movement for social purpose-led business is growing with intensity. It’s a movement driven by employees, customers, consumers, investors; people realising that we need to accelerate the pace of change and business is the means in which to do this most directly.
 
In this episode, our guest is Sally Hill, founder of Purpose and a long-time advocate of responsible and sustainable business. She is a a leader, thinker and doer in the world of purpose-driven business. 
 
Sally founded Wildwon, one of Australia's first B Corps and established the Purpose Conference in 2015. Sally curates the Purpose program and is the connector of Purpose’s partners, community and team.
 
Immediately prior to rebooting Purpose in 2022, Sally worked with Climate 200, bringing business on board to support the historic 2022 ‘climate election’ result.
 
You can get a taste of our interview here:
 
Sally shares her journey from GetUp campaign co-ordinator, through various CSR and sustainability roles, to WWF, to launching her own experiential agency, Wildwon and launching Purpose Conference. Her journey continues taking her to a number of roles including NSW Circular and Climate 200, before returning to Purpose to where she is today.
She shares some of her learnings from these various roles and how they have contributed to her thinking and approach today 
Sally explains that while government is driving change, the pace is slow. This influences her belief that while business is the cause of many of society’s problems,  harnessing business and capitalism to solve the issues is the best opportunity we have to do it at an accelerated pace and at scale
She shares some stats from recent BUPA research about Gen Z workers attitudes to businesses demonstrating strong environmental, social and governance (ESG) commitments
We talk about the lack of employee engagement in workplaces in Australia and New Zealand and the impact this is having on businesses, workplaces and the economy
Sally highlights some of the speakers that will be at Purpose and the innovations they are creating in service of solving big societal issues
She shares her hopes and aspirations for what the Purpose Conference can achieve 
We talk about the link between the business world and government policy and the innovation opportunities this opens up

Only 2% of VC funding goes to women-owned businesses in Australia. 
Women over 50 feature in less than 4% of media globally. 
 
I’ll just let that sit with you for a moment before you dive into my interview with Jules Brook – founder of She’s The Boss and Handle Your Own PR.
 
Those two statistics, alongside others that should make you feel distinctly confused/uncomfortable/angry (pick your choice) is what inspired Jules to launch She’s The Boss at the start of the pandemic in 2020. Since then, it has grown into a thriving community. There are online zoom lunches and Learning Table events with female founders, real life networking events, two podcasts, She’s The Boss Chats and She’s The Boss Leaders. She’s The Boss also has a YouTube channel and all the media features interviews with wildly successful women in business from Australia and around the world.
 
Jules is also the founder of Handle Your Own PR, a DIY PR service for business owners. Using her online PR Accelerator program and PR SaaS platform, Jules’ students have been on TV, radio, magazines and newspapers nationally. Many have gone on to huge success in their business.
 
Jules is passionate about making female founders and women doing extraordinary things in business more visible. You’ll feel that passion right through this interview. IMHO Jules is one of those women doing extraordinary things, even if she doesn’t realise it herself!
 
To get a shot of Jules’ passion and energy that’s driving her purpose and her commitment to it, tune into this episode. I know you’ll enjoy it; not just for the love of Jules, but also for some of the rich insights that come out of our conversation.
 
Some of the highlights:
 
Jules’ take on the importance of love in business: Not just loving what you do but loving the people you work with – your customers and teams
The origin journey of She’s The Boss: from Ticker TV guest to show host; to what happened as a result of Covid, as Melbourne went through one of the world’s harshest lockdowns; She’s The Boss became a beacon of solidarity and support for female business founders in Jules’ community
Jules shares her Big Hairy Audacious Goal, to start a TV network for women in business and what this looks like; and what it will take.
Her absolute clarity on who her target audience are and why (a stunning example of what clear targeting looks like)
Jules shares her view about the isolation and loneliness of women who have succeeded and got to the top of the corporate ladder; and the need to provide them with the support of other women
She references a Forbes article: The Power of the Pack which talks about the need for women to support women in business and how important it is: men who succeed are supported by men; women generally only succeed if they are supported by other women
We talk about the need for feminisation of business to balance the dominant masculine traits 
Jules shares her mission – get ready for the sheer clarity of this one!
I ask Jules her thoughts on the key characteristics of female purposeful leaders
We have a great discussion on the money side of FOR LOVE & MONEY – Jules shares how she’s trying to monetise her venture, which opens up insights into the funding gap for female owned businesses and finally the statistics which galvanised Jules herself into action
Finally, Jules shares some fabulous advice for women in business
Connect with Jules
Shesthebossgroup.com
https://www.linkedin.com/in/julesbrooke/

Our guest on this episode of the FOR LOVE & MONEY PODCAST works at the very heart of social impact and business. Tom Dawkins (he/him) is the Co-Founder and CEO of the social impact crowdfunding platform and innovation agency Start Some Good. Start Some Good began in 2010,  and aims to help emerging entrepreneurs to design, launch, and grow their prospective social impact projects. 
 
A leading advocate for social enterprise, Tom was previously the founder of youth non-profit Vibewire, the first Digital Communications Director for Ashoka in Washington DC, and co-founder of the Australian Changemakers Festival. Tom is also a founding Director of The Social Enterprise Council of NSW and the ACT, as well as currently operating as Non-Executive Director of the Centre for Social Impact since 2019.
 
On top of this, Tom has also received awards and fellowships from the World Summit Youth Awards, The International Youth Foundation, Nexus Summit, and the Social Enterprise Awards, while also being a global speaker on social innovation and entrepreneurship, teaching workshops, and speaking at events around the globe, from The Social Enterprise World Forum to The World Summit on the Information Society.
 
Start Some Good is a B Corp Certified Enterprise and, in addition to helping in the development of social impact projects, also runs the Good Hustle social enterprise design course, StartSomeGood.com crowdfunding platform, and impact accelerators and entrepreneur education programs for partners including Optus, ING, the United Nations Development Program and the City of Sydney.
 
Here are just some of the highlights from our conversation with Tom as he passionately shares his journey of accelerating innovation and helping social impact projects prosper:
 
Tom shares his origins as a serial starter-upper and social activist to social entrepreneur
Tom’s experiences overcoming challenges and learning from observing while on his journey to fund innovation projects and making a social changemaker world 
Tom’s discussion on calculating social impact and the need for greater financial commitment in overcoming societal challenges through business
Tom discusses the “Will it work?” lens versus the “Could it work?” lens that is impacting the deal flow of prospective social projects
How Kickstarter and its role in helping creative entrepreneurs inspired the vision behind Start Some Good and its approach to angel financing
Start Some Good’s evolution from a crowdfunding platform to an interconnected ecosystem using core principles of entrepreneurship to help entrepreneurs turn an idea into a business plan
Capacity-building programs delivered through partnerships, such as the Good Hustle Social Enterprise Design Course, that focus on specific beneficiary communities
Tom discussing Lend For Good, a crowdlending platform for growth-ready social enterprises directly designed in addressing “the missing middle”
Tom’s advice on the core building blocks necessary before initiating your crowdfunding campaign
Tom on what it takes to become “investable” and “launch ready” as a social impact entrepreneur
How Tom’s personal mission to build a better democracy and create change together has inspired and shaped his crowdfunding journey
Tom shares some examples of the social enterprises the SSG ecosystem has supported and helped to start on their road to scaleable impact
 
Connect with Tom
Linkedin linkedin.com/in/tomdawkins    
Website https://www.startsomegood.com/

Dr Kyle Turner is our guest on this episode of the FOR LOVE & MONEY PODCAST. Kyle, a Wiradjuri man (he/him) from central New South Wales, is the CEO and Founder of Pearlii, a for-profit social enterprise using artificial intelligence to bring free dental check-ups and free oral health education to the world.  
 
Dr Turner holds a PhD in Epidemiology from the University of Oxford and he has published widely on the burden of chronic diseases, with a heavy focus on prevention, together with a passion for improving health outcomes for First Nation Peoples.
 
Pearlii is an investor-backed, social enterprise which started in 2019. It’s such an interesting business model, designed to both prevent and treat oral health; an area of need that has such wide-ranging health impacts. I particularly love the way they’re leveraging technology to drive accessibility.
 
In our interview, Kyle shares his journey with Pearlii and his vision for the future. Some of the highlights of our conversation include:
 
Kyle’s journey from epidemiologist to social enterprise techpreneur
How growing up with bad teeth made him painfully aware of the impact that can have on someone’s confidence 
We talk about the problem of poor oral hygiene and the impact that it has on general physical health, as well as mental health
How he found investors who were attracted to Pearlii’s mission and learned to perfect his “pitch” in the process
Kyle shares the 2 parts to the business model: prevention and treatment and how Pearlii targets both of these (Pearlii’s is a really interesting model tackling a problem that has wide-ranging impacts)
The business that inspires him the most 
His vision for the future and how it includes non-Dental practitioners helping with oral health
Kyle shares some savvy advice for other social entrepreneurs starting their journey
Connect with Kyle
Linkedin https://www.linkedin.com/in/kyle-turner1111/
Website https://www.pearlii.com

Mike Smith is an entrepreneur, adventurer and not-for-profit founder. Over the past fifteen years he’s founded three startups in the surfing, wine and sustainability arenas and built two schools in Myanmar.He’s travelled to some of the most remote corners of the planet, including North Korea, Tajikistan and Nagorno-Karabakh to name just a few.Mike Smith's most recent venture - Zero Co - aims to solve the global plastic problem through large scale ocean clean-ups and a closed-loop solution for personal-care and home-cleaning products.Mike is infectiously passionate about having a positive impact on the planet and inspiring others to dare greatly. You can’t fail to feel this passion as he shares Zero Co’s story. Enjoy!
 
Here are some of the interview highlights:
 
Zero Co’s origins started with a trip Mike and his girlfriend (now wife) took travelling to some of the most far-flung places in the world
Mike shares “the mission-driven brief” of the business they set themselves, highlighting that he was agnostic about the industry they went into. 
He talks about what he calls “mission-driven 2.0 businesses”, where the mission and the product are the same thing, not an afterthought
He explains how Zero Co works – basically disrupting the household and personal care products category – and inviting the consumer to change their behaviour to become part of the solution
While talking about the complexities of this business, Mike acknowledges that he frequently thinks about how crazy this idea is, but they are driven by their big mission: to scale the business model profitably and become such a pain in the ass for the big guys, that they have to copy them!
Mike shares the experience of their latest equity crowdfunding campaign which has set the Australian record
We talk about their brand and its lighthearted tone that came from the core values Zero Co was established on
Their values are truly inspiring and you’ll really want to hear the stories that Mike shares that inspire those values (gave me goosebumps)!
 
Connect with Mike
 
Linkedin https://www.linkedin.com/in/mike-smith-62aa383a/
Zero Co website https://www.zeroco.com.au

On the 9th of February 2009, our guest on this episode lost most of what he owned in the Black Saturday bushfires in Victoria, Australia. Grateful to be alive and overwhelmed by the support he received, David Laity decided to begin a wine business that gave back. And so began Goodwill Wine, Australia's only certified social enterprise wine company. 
 
Since its inception, Goodwill Wine has donated close to half a million dollars to Australian charities by empowering its customers to choose which charity they would like to receive half of the profits from their case of wine.
 
In 2019 Goodwill Wine took on its first round of angel investment, allowing it to undergo a rebrand, extend its range of wine offerings and embark upon a substantial growth phase. Since then, the business has seen a 500 per cent increase in the amount it has been able to donate to charity.
 
In an intensely competitive market, David has managed to cut through all the noise simply by embedding purpose into the very heart of his business's DNA.
 
If you haven’t heard of Goodwill Wine yet, you’ll want to listen to this episode. There is everything to love about them. Their wines are fabulous. And they donate 50 per cent of their profits to charity. But at its essence, the story of Goodwill Wine is a story of David’s recovery from the trauma of the bushfires and his resulting PTSD. 
 
Here are just some of the highlights of this beautiful and personal interview with David:
 
He shares his journey from filmmaker to wine merchant and how an idea about advertising on pool balls turned into Goodwill Wine
The origin story of Goodwill Wine demonstrates the impact human kindness can have on people and what it can inspire them to create
David shares his motivation in building Goodwill Wine was to reward the supporters of great causes, with quality wine they could enjoy
If you assume these wines aren’t high quality because they’re not a “known label”, you’ll want to listen to how Goodwill Wine sources the wines 
He talks about the extraordinary amount of love that customers have for the business: the love of the wine itself, the love of the charity they support and the love of an ethical business
Handwritten notes from David to his customers are a feature of Goodwill Wine’s customer experience and David shares how he has clocked over 50,000 personalised notes!
He also shares the incredible ‘why’ behind the handwritten notes. They were never a marketing strategy, but a way for him to connect with people as he recovered from PTSD 
Learn about some of the tangible impacts Goodwill Wine customers have been able to create through over 300 charity partners
Sharing his deep appreciation for the people around him, David talks about what he’s most proud of and his pride in leaving a legacy for his daughter
Connect with David and Goodwill Wine
 
Linkedin https://www.linkedin.com/in/david-laity-b652aa41/
Website https://goodwillwine.com.au