For Love & Money

In this insightful and forward-looking conversation, Shirley Chowdhary joins Carolyn Butler-Madden to explore what modern governance and leadership look like in an age defined by rapid change, technology and social transformation.

A seasoned board director, Chair and former CEO, Shirley shares her belief that good governance underpins everything— from commercial outcomes and productivity to culture and trust. She discusses the urgent need for boards to embrace diverse thinking, lived experience and inclusive leadership, and explains why the next frontier of effective governance lies in AI as a collaborative thinking partner.

Shirley also reflects on her own non-linear career across law, finance, Indigenous education and board leadership — including how her lived experience across cultures has shaped her resilience, empathy and approach to leadership.
From advancing women in political leadership to preparing boards for an AI-driven future, this is a conversation about courage, foresight, and the human intelligence behind great governance.

💡 Key Themes

• The changing face of governance: why inclusion and diversity of thought matter more than ever
• AI as a governance tool — the opportunities and risks of boards using AI for decision-making
• The importance of feedback, trust and positive intent in effective board culture
• Non-linear careers and the freedom to prioritise family, learning and different goals at different stages of life
• Women for Election and the need for greater representation in political and organisational leadership
• The balance between commercial imperatives and social impact — why the best boards ask, “Should we?”, not just “Can we?”

👤About Shirley Chowdhary

Shirley has extensive leadership experience in corporate law and governance, alongside cultural and strategic change. She is an outspoken advocate for women’s leadership and diverse voices, and is a seasoned Non-Executive Director, Chair, and former CEO with substantial international experience. Shirley has a proven record of partnering with diverse communities and driving values alignment at board and organisational levels. Throughout her work, Shirley maintains a priority on commercial returns and stewardship, whilst balancing diverse stakeholder interests and prioritising customer confidence.

She has a current research focus on how boards can adopt AI as a collaborative thinking partner to enhance judgment, improve productivity in the boardroom, and strengthen governance decision-making. Her work responds to growing expectations on directors to lead with foresight and confidence, supporting responsible innovation while maintaining trust, transparency and alignment with emerging regulatory frameworks.

Shirley is currently the Chair of Women for Election and an external member of the University of Sydney Senate People & Culture Committee. She sits on the Advisory Boards of Propel Group, an organisation empowering boards and C-Suites to ‘get social media right’ in moments that matter, and Mentor Walks, providing mentoring to over 12,000 women across Australia, New Zealand, Singapore, Canada and Dubai. 

Her previous board roles include being Deputy Chair of YMCA NSW, Chair of the Australian Institute of Architects, and non-executive director on the boards of the Australian Associated Press and Northrop Engineers.

Career highlights include being in private practice at Cleary Gottlieb in New York and Tokyo, Regional Counsel for JP Morgan Investment Management, and CEO of the GO Foundation, an NFP founded by Adam Goodes and Michael O’Loughlin of Sydney Swans fame. She lived and worked for a decade in Japan, and has worked internationally across Asia, North America, Europe and Africa in the listed, private and for-purpose sectors. She has also hosted two series of the Women’s Agenda Leadership Lessons podcast and written a biography for a WW2 POW.

In 2024, she was awarded an Honorary Doctorate of Letters from the University of Sydney for her contributions to law, business, gender equality and Indigenous education, and she was recognised as a 2019 AFR 100 Women of Influence. She is currently part of the AICD’s flagship Chair’s Mentoring program and a member of the AICD Faculty teaching Governance and director’s duties.

 

Connect with Shirley

Shirley's website

Shirley on Linkedin

 

Other Links

Women for Election website - Women for Election

• Find all our events here - Events - Women for Election
• Register for our digital tool, Campaign in Your Pocket here - Campaign In Your Pocket Register
• Blog page - Blog Page - Women for Election
• Media page - Media Page - Women for Election
• Follow us on LinkedIn - Women For Election LinkedIn 
• Follow us on Instagram - Women for Election (@womenelectionoz)
• Get in touch with us here - Contact Women for Election

 

In this powerful episode of the For Love & Money Podcast, Carolyn Butler-Madden speaks with Peter ter Weeme, a lifelong activist and global leader in values-based business.

Peter’s career has spanned corporate, government and nonprofit sectors across North America, Europe, Asia and Australia. From his early awareness of apartheid in the 1980s to his leadership in the social purpose movement, Peter has always believed business must be about more than profit — it must also serve people and society.

In this conversation, Peter shares how love, inclusion and courage have shaped his journey. He speaks candidly about living as a gay man, raising a child with disabilities, and navigating a terminal cancer diagnosis — experiences that have deepened his philosophy of curiosity over judgment and his perspective on leadership and legacy.

This episode is both inspirational and practical — an invitation to reflect on what it means to lead with courage, authenticity and love.

Highlights from this episode:

• The role of love in business and leadership (02:09)

• How apartheid sparked Peter’s early awareness of consumer activism and purpose (03:33)

• Reflections on meeting Archbishop Desmond Tutu and the lessons that stayed with him (08:20)

• Why shifting people’s thinking about the role of business is his proudest achievement (11:00)

• Tackling complex industries with courage and curiosity (16:30)

• Living with authenticity through a terminal cancer diagnosis (36:00)

• The power of inclusion and belonging in workplaces (24:00)

• Peter’s perspective on legacy, leadership and purpose (54:00)

👤 About Peter ter Weeme

Peter ter Weeme is a lifelong activist for purpose and a global leader in values-based business. His career has spanned corporate, government and nonprofit sectors across North America, Europe, Asia and Australia. With an MBA in environmental management and a deep commitment to social change, Peter has designed campaigns and initiatives addressing issues from public health and climate action to environmental conservation, diversity and inclusion.

In his most recent role, Peter serves as GM, Safer Gambling at a hospitality and entertainment company, where he leads strategy and programs focused on embedding social purpose at the heart of business. Prior to this,Peter was the Chief Social Purpose Officer & Vice President Player Experience at the British Columbia Lottery Corporation. There he had responsibility for marketing, communications, safer gambling, sustainability and stakeholder relations.

At the core of Peter’s work is his personal purpose: to give people the community and confidence required to solve the world’s social and environmental challenges. This commitment has shaped his career and continues to inspire the many people he has worked with around the globe.

👉 If you’re inspired by this conversation, subscribe to the For Love & Money Podcast and explore more resources at thecauseeffect.com.au.

Connect with Peter

On Linkedin

In this episode of For Love & Money, I speak with Jeremy Meltzer, Founder and CEO of i=Change, Australia’s fastest growing impact marketing platform.

Jeremy has built partnerships with over 400 brands – from Camilla and Clarins to law firms and hospitality businesses – raising more than $12 million for NGOs and impacting the lives of over 2 million people globally.

At the heart of i=Change is Jeremy’s passion for empowering women and girls, tackling gender-based violence, and creating a more sustainable world.

 

👤 About Jeremy Meltzer

Jeremy Meltzer is Founder & CEO of i=Change, Australia's fastest-growing impact marketing platform that bridges the worlds of businesses and impact.

In partnership with over 400 brands like Camilla, Ginger & Smart, National Tiles, Clarins - and now law firms and hospitality business, i=Change has raised over $12 million and counting for NGOs, $1 at a time, impacting the lives of over 2 million people in Australia and globally. With a focus on empowering women & girls and mitigating climate change - and delivering value back to businesses for their giving, i=Change is leading a purpose-driven business movement.

i=Change has won 4 x Australia Post ORIAs (2023, 2022, 2019), NORA’s ‘Best All-Round Sustainability Partner’ (2023), is a certified B-Corp and was voted one of 50 most innovative start-ups in Australia. i=Change uniquely leverages business to create impact, by engaging businesses pragmatically, creating system change from within - and ultimately a new business model. Jeremy believes it is critical we engage business to fund NGOs in Australia and mostly, across the developing world, where funding can provide up to 5X social return on investment - and that we see NGOs as equal partners in security and development. This helps ensure our nearest neighbours can have their basic needs met - and the opportunity to thrive - at a time when foreign aid has been so drastically cut, it is now more essential than ever.

 

🔍 In This Episode We Explore:

• The deeply personal experiences in Cuba that opened Jeremy's eyes to the prevalence of gender-based violence – and why he couldn’t walk past it.

• His journey from olive oil entrepreneur to impact tech founder with no tech background.

• Why businesses must move beyond profit-first thinking, and what authentic partnerships between brands and NGOs can achieve.

• How purpose and profit are not opposites, but mutually reinforcing drivers of innovation, loyalty, and growth.

• The vision for i=Change by 2030 – raising over $30 million annually to create systemic, measurable impact.

This is a conversation about what business can and must become when it integrates love, compassion, and human values into its DNA.

In this episode of The For Love & Money Podcast, I speak with Abigail Forsyth OAM, co-founder and Managing Director of KeepCup—the company that kickstarted a global revolution in reusable coffee cups and helped change the way we think about single-use packaging.

From her early days as a lawyer to co-founding a bustling Melbourne café chain with her brother Jamie, Abigail shares how a growing discomfort with packaging waste led to the creation of KeepCup—the world’s first barista-standard reusable cup. We explore the highs of fast growth, global expansion, and viral adoption, as well as the confronting challenges brought on by COVID, shifting market narratives, and scaling a purpose-led organisation.

This is a raw and honest conversation about entrepreneurship, purpose, leadership, and the tension between impact and profitability. Abigail’s insights are as grounded as they are galvanising—and essential listening for anyone building a values-based business that aims to drive real change.

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👤 About Abigail Forsyth

Abigail is a leader in the global campaign to promote sustainability.

Known worldwide for its bright, bold and instantly recognisable reusable cups, KeepCup is a global campaign for reuse. Since launching the world’s first barista-standard reusable cup in 2009, KeepCup is now embraced by reusers the world over, diverting millions of single-use cups daily.

KeepCup is in business for better - a certified B Corporation, living wage employer and member of 1% for the Planet, donating at least 1% of global revenue to environmental causes.

Following a successful career as a solicitor, Abigail and her brother Jamie set up their own chain of cafes across the city. Alarmed by the amount of disposable packaging being wasted, Abigail started her search for a more sustainable and environmentally conscious way to serve food, and the concept of KeepCup soon became a reality.

Abigail has been honoured with an Order of Australia Medal in the General Division, for her years of outstanding service to sustainable design on the Queens Birthday list for 2021.

Abigail has opened offices and warehouses in Australia and the UK, and set up hub operations in the USA to service growing consumer demand in over 76 countries around the world, but the business has stayed loyal to its roots. KeepCup’s HQ is located in the Melbourne suburb of Clifton Hill, where Abigail lives with her family.

 

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🔍 In This Episode We Explore:

• Abigail’s leap from law to entrepreneurship
• The inspiration behind KeepCup and how it found early traction
• How KeepCup became a global lifestyle brand with a loyal tribe
• Navigating major setbacks—from COVID to cultural backlash
• Why profitability is vital to sustaining purpose
• Leadership lessons learned through growth, failure and recovery
• The evolution of KeepCup from innovation to lifestyle
• The launch of their new campaign, #SipCheck

🔗 Links & Resources

🌐 KeepCup: keepcup.com

📸 KeepCup Instagram: instagram.com/keepcup

🔗 Abigail Forsyth on LinkedIn: linkedin.com/in/abigail-forsyth-68886211

💡 The Cause Effect (Carolyn’s consultancy): thecauseeffect.com.au

🎧 More podcast episodes: Podcast Page | Listen on Spotify | Apple Podcasts

Episode Summary

What does it take to turn outrage and opposition into legitimacy and consent?

In this episode, we explore that question with one of the world’s leading authorities on social licence and legitimacy. My guest, Katherine Teh, is the founder of a pioneering social purpose company that’s rewriting the rules of mining—transforming the industry’s most polarised conflicts into powerful opportunities for inclusive, ethical development.

You’ll hear how this consent-based model is unlocking stranded assets, accelerating approvals, and delivering long-term value for people, planet, and business.

We explore:

The power of empathy in business—even in high-stakes, high-conflict sectors.

Why legitimacy isn’t a compliance issue, but a foundation for resilience and profit.

The real meaning of social licence—and why it’s vital to the net zero transition.

How the “DAD” model (Decide, Announce, Defend) is being replaced with “DAVE” (Declare dilemmas, Acknowledge issues, unify Vision, Evaluate).

Why partnering with Indigenous communities is essential to ethical growth.

This is a conversation about reimagining what development can look like when business begins with humanity, listens deeply, and leads with purpose.

Guest Bio

Katherine Teh is a strategist, reformer, and changemaker whose work has helped reshape some of the world’s most complex and contested industries—from mining and renewables to public policy, agriculture, and pharmaceuticals.

Katherine Teh is one of the world’s foremost authorities on social licence and legitimacy. For over three decades, she has worked at the intersection of sustainability, governance, and public trust—bringing sharp clarity where others see only risk. Her ability to align fractured interests and rebuild trust has made her a trusted adviser on more than $200 billion in major projects around the globe.

But Katherine’s story begins far from the boardroom.

Driven by an early ambition to become a war correspondent, she rose quickly through the ranks of journalism—becoming the youngest female A-graded journalist in Australian history. At 29, she led one of the country’s most influential gender justice campaigns, mobilising over one million women to reframe gendered violence as a workplace safety issue—more than two decades before the #MeToo movement swept the world.

Since then, she has led national and international public dialogue processes on polarising issues, designed innovative products and business models to solve systemic problems, and helped industries navigate outrage, restore legitimacy, and deliver long-term value. In 2002, she founded the world’s first social licence agency—developing a methodology that combines strategic foresight, stakeholder alignment, and social impact design to turn opposition into durable, earned support.

Today, as Executive Chair of Spektrum, Katherine leads a new kind of critical minerals company—one that does development differently. By partnering with Indigenous communities and applying consent-based models, she and her team are unlocking stranded assets, accelerating approvals, and creating nature-positive regional futures.

Katherine is on a mission to transform not just who development is done with—but how it’s done, and what it leaves behind. She builds systems that restore legitimacy, resolve conflict, and demonstrate that ethical, inclusive development isn’t a trade-off—it’s the foundation for resilience and long-term success.

She’s an entrepreneur. An activist. A visionary. And a woman who’s never waited for permission to lead.

Resources & Links:

• Learn more about Spektrum: https://www.spektrumdevelopment.com/

• Connect with Katherine on LinkedIn: Katherine Teh

• Book Mentioned: Amusing Ourselves to Death by Neil Postman

More for You:

Explore how purpose-led business can drive systemic change:
👉 thecauseeffect.com.au

Grab your copy of For Love & Money—and help protect rainforest with every sale:
📗 Buy the book

Episode Summary

In Part 2 of this two-part feature on Woollahra Council’s transformation, Carolyn speaks with Craig Swift-McNair, the Council’s General Manager. Craig offers a refreshingly candid account of what it takes to embed purpose and values across a whole organisation. He reflects on the early culture challenges, the creation of a new leadership structure, and how trust, honesty and consistency enabled real change to take root. From navigating tough decisions—like a significant restructure—to seeing the payoff in a post-redundancy engagement survey, Craig shares how a unifying purpose helped guide the organisation through both challenge and change.

What You’ll Learn in This Episode

- How leadership enables culture and values to move beyond strategy documents.

- Why organisational transformation requires investment in people.

- The challenges of shifting legacy mindsets and breaking down silos.

- How a clear purpose and set of values can guide even the most difficult decisions.

- The importance of embedding purpose into leadership behaviours, not just branding.

- What it looks like to lead with honesty, integrity, and accountability.

Key Themes Discussed

• Aligning a leadership team around shared purpose
• Leading through transformation and restructure
• Reimagining culture in a historically siloed organisation
• Building a respectful, values-led workplace culture
• The role of storytelling, transparency, and consistency in leadership
• Why council staff engagement improved after one of the toughest periods

Guest Bio

Craig Swift-McNair is the General Manager at Woollahra Council in Sydney’s eastern suburbs, a role he commenced in July 2020. Prior to this, he was the General Manager of Port Macquarie-Hastings Council on the mid north coast of NSW, from 2014 to 2020.

Craig has spent over 20 years in local government in NSW in a range of roles across three Councils and prior to his time in the public sector, he had a twenty-five-year career in the private sector. Craig is dedicated to giving back to the local government sector and as part of that, he has been on the Board of Local Government Professionals Australia, NSW since 2018 and is currently the Vice President.

Craig is focused on building a strengths-based and values-based organisation that delivers on its purpose; provides its people with opportunities to grow in their roles and as individuals, which in turn delivers an improved customer experience and services for our community.

Links and Resources

Woollahra Council Vision, Mission & Values: Woollahra Council Website

Episode 81 (Part 1): Patricia Occelli on Culture, Community & Customer Experience

Connect with Carolyn Butler-Madden: LinkedIn | The Cause Effect

Explore For Love & Money Podcast: Podcast Homepage

Buy Carolyn’s book For Love & Money 

Episode Summary:

In this episode of the For Love and Money podcast, In this episode, Carolyn Butler-Madden speaks with Patricia Occelli, Director of Community and Customer Experience at Woollahra Council. Patricia shares the story of how doing the work to create a unifying purpose transformed the Council’s vision, culture, and strategic direction. What began as a challenge to create a meaningful customer experience strategy evolved into a whole-of-organisation transformation—fuelled by purpose and a deep commitment to community. Patricia reflects on the pivotal moments, the leadership challenges, and the lasting cultural shifts that followed. This is Part 1 of a two-part series on Woollahra Council’s purpose-led transformation. Part 2 features General Manager, Craig Swift McNair, sharing his perspective on the transformation process.

What You’ll Learn in This Episode

• How a unifying purpose can drive whole-of-organisation transformation

• Why purpose is essential in local government and public service

• How to bridge silos and shift culture with a shared North Star

• The difference between customer service and customer experience

• What it takes to embed values that guide everyday behaviour

• How the council has seen results in both internal culture and community engagement

Key Themes Discussed

• The transformational impact of a unifying purpose

• Bridging organisational silos with a shared North Star

• Driving cultural change in complex public environments

• The role of language, values, and tone of voice in public service

• Why brand archetypes matter for councils and community connection

• How purpose-aligned strategy drives both internal and external outcomes

Stay tuned for Part 2, Episode 82, where Carolyn speaks with Craig Swift-McNair, Woollahra Council’s General Manager, to further explore the leadership behind this transformation.

Guest Bio

Patricia Occelli is the Director of Community and Customer Experience at Woollahra Council, leading customer experience, communications, community engagement, cultural and arts initiatives, and Woollahra Libraries. With over 35 years of leadership in the human services sector, Patricia has driven transformation across local and state government and the for-purpose sector. She is passionate about social justice and delivering high-quality services that make a real difference in people’s lives. Her expertise spans service integration, cultural reform, customer-centric design, and staff engagement. She has successfully led ICT transformations, governance frameworks, and operational efficiencies—all while fostering empowered employees and engaged communities. A strategic leader, Patricia is committed to shaping innovative, sustainable, and impactful services.

Links and Resources

• Woollahra Council Vision, Mission & Values: Woollahra Council Website

• Connect with Patricia Occelli on Linkedin

• Carolyn Butler-Madden: LinkedIn | The Cause Effect

• Learn more about the For Love & Money Podcast

Episode Summary

In this powerful and deeply thoughtful episode, political economist and changemaker Katherine Trebeck joins Carolyn to explore what it means to build an economy that works for people and planet. Katherine shares her journey from working with Oxfam and Rio Tinto to co-founding the Wellbeing Economy Alliance (WEAll), and how her work is reshaping the way we define economic success.

Together, they unpack the shortcomings of our current growth-at-all-costs model and what’s possible when we embrace a wellbeing economy — one designed with purpose, prevention, equity, and people-powered participation at its core. Katherine also reflects on the rise of Trumpism, the role of business in systemic change, and where she finds hope in uncertain times.

What You'll Learn in This Episode

• Why GDP is an outdated and inadequate measure of progress
• What a wellbeing economy is — and what it looks and feels like in practice
• The 'four Ps' of a wellbeing economy: Purpose, Prevention, Pre-distribution, and People-powered
• How businesses can be powerful actors in system change
• Why the current economic system is driving disconnection and despair
• The impact of far-right populism and why it signals an urgent need for economic transformation
• The power of storytelling and imagination in creating systemic change

Key Themes Discussed

• Economic system change and the rise of the wellbeing economy movement
• False binaries: economy vs society, business vs love
• Reimagining success: from growth to wellbeing
• Practical pathways for transforming economic structures
• The danger of failing systems and the opportunity they create for bold leadership
• Community, belonging, and the importance of connection in resilience
• The role of business leaders in shaping a more just and sustainable future

Guest Bio

Katherine Trebeck is a political economist, writer and advocate for economic system change. She co-founded the Wellbeing Economy Alliance (WEAll) and WEAll Scotland, and played a key role in initiating the Wellbeing Economy Governments (WEGo) partnership. Katherine is Writer-at-Large and Co-Director of the Compassion in Financial Services Hub at the University of Edinburgh, and Strategic Advisor for the Centre for Policy Development. She also serves in advisory and governance roles for numerous progressive economic institutions around the world.

Links & Resources

Katherine’s website

Follow Katherine on LinkedIn

Follow Katerine on BlueSky

Wellbeing Economy Alliance (WEAll)

Katherine’s TEDx Talk: “Why the Future Economy has to be a Wellbeing Economy”

Carolyn Butler-Madden on LinkedIn:

As mentioned in the episode:

• Link to video of “Restaurant of Mistaken Orders”
• The “Deaths of Despair and the Future of Capitalism” book by Anne Case and Angus Deaton

More episodes of the For Love & Money Podcast

Episode Summary

In this inspiring episode of the For Love & Money Podcast, Carolyn Butler-Madden speaks with David Ferreira, Head of Marketing at wholesale bakery Bob & Pete’s, about their transformative journey toward becoming a purpose-led business.

What started with one passionate junior marketer asking the tough questions—“What are we doing for our community and our planet?”—has evolved into a deeply embedded purpose strategy that permeates every part of Bob & Pete’s operations.

From waste reduction and food donations to employee engagement and redefining sustainability in the food industry, David shares the real, raw and practical story of how purpose—“Baking Things Better”—became the foundation for stronger culture, deeper customer relationships, and sustainable profit.

This episode is a must-listen for business leaders, marketers, and purpose-driven professionals seeking to integrate meaningful impact with business performance.

What You’ll Learn in This Episode

✔ How Bob & Pete’s uncovered and activated their business purpose: “Baking Things Better”
✔ The surprising origins of their purpose strategy—and the impact of one junior employee’s bold questions
✔ How purpose drives decision-making across safety, sustainability, and innovation
✔ The creation of the Foodbank Donut and how it's helped provide nearly 60,000 meals to Australians in need
✔ Practical insights on engaging employees and embedding values deeply into business culture
✔ The importance of measuring what matters—from waste, power and water usage to employee engagement and customer alignment
✔ How being purpose-led helped Bob & Pete’s achieve top-tier results in Gallup’s global employee engagement benchmarks

Key Themes Discussed

• Purpose in Practice: How Bob & Pete’s purpose drives everyday operational decisions, from food safety to packaging and energy use
• People First: Embedding values across the workforce, from factory floor to leadership, and measuring impact through employee engagement
• The Power of One: The ripple effect of one young employee’s purpose-fuelled initiative that sparked systemic change
• Purpose-Driven Innovation: Turning food waste into new products and repurposing bakery waste to benefit the community and environment
• Strategic Partnerships: The evolution of a deep, meaningful partnership with Foodbank that goes beyond donations
• Courage and Conviction: Navigating internal pushback to stay true to a long-term purpose-led vision
• Impact Aspirations: David’s bold vision for reaching 100,000 donated meals through the Foodbank Donut initiative

About Our Guest – David Ferreira

David Ferreira is the Head of Marketing at Bob & Pete’s, a wholesale bakery supplying quality baked goods to cafés across Australia. With a rich background in FMCG marketing and operations, David brings a deeply human, practical and strategic approach to leading purpose within the business.

Over the past seven years, he has championed Bob & Pete’s purpose journey—from guiding the articulation of their higher purpose “Baking Things Better,” to embedding it in their values, operations, and stakeholder relationships. David is a passionate advocate for businesses being a force for good, showing that purpose doesn’t just inspire—it delivers.

Connect with David and Bob & Pete's

Bob & Pete's website

David Ferreira on Linkedin

 

Episode Summary:

Welcome to the For Love and Money podcast, where Carolyn Butler-Madden explores the intersection of business and social purpose. In this episode, Carolyn sits down with Hunter Leonard—business owner, author, speaker, and advocate for ending ageism. As the CEO of Blue Frog Marketing, Hunter has helped over 500 businesses drive strategic growth. He also pioneered solutions for mature professionals transitioning into business ownership. Through his extensive research, bestselling books, and thought leadership, Hunter challenges outdated business norms and offers evidence-based strategies for purpose-driven success.

Carolyn and Hunter explore what it truly means to create change through business, from leveraging experience and wisdom to redefining leadership and workplace inclusivity.

What You’ll Learn in This Episode:

• Why experience is an untapped asset in business and how mature professionals can drive innovation.
• How purpose can be integrated into business strategy for long-term impact.
• The importance of evidence-based solutions in leadership and decision-making.
• The role of storytelling in shaping business success and challenging societal norms.
• How businesses can give back to communities while driving profitability. 

Key Themes Discussed:

• Challenging Ageism in Business: Hunter shares how his work empowers mature professionals to thrive in business ownership and leadership.
• The Power of Experience: Why knowledge and wisdom should be valued assets in driving business growth and innovation.
• Purpose Beyond Profit: How Hunter integrates purpose into his business strategies while achieving measurable results.
• Evidence-Based Business Strategy: The importance of research and data in making informed business decisions.
• Storytelling & Legacy: Hunter’s journey as an author and ghostwriter, helping business leaders shape their narratives and impact.

Featured Guest:

Hunter Leonard – CEO of Blue Frog Marketing, author of 10 books, business strategist, and advocate for ending ageism in the workplace.

Hunter Leonard is a business owner, author and speaker who has developed a significant reputation for outstanding marketing and strategic growth as the CEO of Blue Frog Marketing.

Hunter has also been active as an advocate for ending ageism and is achieving this through positive and practical solutions helping mature individuals with business ownership training and work transition programs. His aim is to change the world one mature age individual at a time.

Hunter has authored ten books including the Amazon best sellers - The Experience Equation and Generation Experience. Both these books were named as finalists in the Australian Career Book Awards. Red Giraffe was a hot new release on AMAZON in several categories. His organisations have won six major awards for marketing excellence as well as being listed in both the Smart 100 and Cool 100 Awards in 2018.

Hunter believes in evidence-based solutions and has surveyed more than 12,000 business owners to develop the services offered by his organisations. He has delivered over 800 seminars and presentations and contributed to over $2 billion in sales growth for his 500+ clients since 2001. Blue Frog Marketing is also active in giving back to the community via pro-bono work for various groups including Landcare, and through donations when new clients are onboarded.

He is highly regarded for his warmth, generosity, innovative thinking and his ability to get measurable results for his clients.

Hunter is working on book #11 - The 8 Rooms of Business, introducing a new way to become a better business owner.

As a ghostwriter, Hunter shares the stories and advice of business and community leaders and a recent project is also a best seller in 8 categories in the USA market.

When not running his business, Hunter is a keen bushwalker, musician, photographer and cook.

Resources & Links:

• Blue Frog Marketing – Company Website
• Hunter Leonard’s Books – on Amazon 
• Connect with Hunter Leonard on Linkedin 
• Ghost Hunter - Hunter's Ghost-writing website

 How can businesses create lasting change while staying profitable? What role does experience play in driving business success? Share your thoughts and join the conversation!

Thank you for tuning in to this episode of For Love & Money! Don’t forget to subscribe, rate, and review the podcast to support more conversations at the intersection of profit and purpose.